At Music Tech Hub Portugal, we drive innovation in the music and creative industries by leveraging cutting-edge technologies and modern product management methodologies. Our team, based in Lisbon, empowers music-tech startups and creative industry pioneers through data-driven decision-making, AI-driven solutions, and Agile development strategies. We are committed to building scalable, disruptive products that shape the future of music and creativity in Europe and beyond.

What We Do?

  • AI-Powered Product Innovation:
    We enable music and creative industry startups to harness the power of AI for predictive analytics, customer behavior modeling, and automation of repetitive tasks. This allows teams to focus on strategic growth and artistic innovation.
  • Strategic Planning with Impact Mapping:
    We help creative projects align their strategic goals with measurable outcomes, ensuring clarity and focus through Impact Mapping techniques.
  • Advanced Metric Analysis for Creative Projects:
    Our experts teach teams how to implement and interpret critical metrics such as AARRR (Pirate Metrics), North Star Metrics, and cohort analysis to optimize user engagement and product success in music tech and creative projects.
  • Agile Development for Music & Creative Tech:
    We implement Agile methodologies customized for the fast-paced creative industry, enabling quick adaptation to market shifts and technological advancements.
  • Cross-Functional Team Development:
    Our training programs build high-performing, cross-functional teams that excel in creative problem-solving and innovative product development in music and media tech.
  • Risk Management and Validation for Creative Products:
    We teach teams to identify and test the riskiest assumptions early in the product lifecycle, ensuring resources are invested in the most promising ideas.
  • Enterprise Agile Coaching for Music Tech Startups:
    We provide large-scale Agile coaching to transform startups into responsive, customer-focused innovators capable of navigating the rapid changes in the music and creative sectors.
  • VC Networking and Investment Preparation:
    We connect startups with key venture capital firms specializing in music tech and creative industries. Our expert team helps you craft compelling pitches, develop investor-ready business models, and navigate the fundraising process efficiently. From seed rounds to Series A and beyond, we ensure your project is investment-ready and aligned with market expectations.
  • Low-Code & No-Code Development for Creative Solutions:
    We empower music and creative tech startups to accelerate product development with Low-Code and No-Code platforms, enabling rapid prototyping, faster go-to-market strategies, and cost-effective scaling without deep engineering resources.
  • Custom Development for Music Tech Innovations:
    For more advanced projects, we provide custom software development, building tailored solutions that enhance user experience, streamline operations, and drive growth in the music and creative technology space.
  • AI-Driven Automation and Optimization:
    We leverage AI technologies to optimize workflows, predict trends, and automate repetitive tasks, allowing creative teams to focus on innovation and strategic growth while reducing operational overhead.

Who Are We?


Alex: Chief Product Officer
Aleksei is an accomplished CPO with extensive expertise in digital banking, product development, and agile transformation. At Music Tech Hub Portugal, Aleksei leads the product vision and strategic development of tech-driven solutions for the music and creative industries, ensuring innovation and market scalability.
His core strengths include agile project management, data-driven strategy development, and cross-functional team leadership, driving rapid product iteration and impactful growth. At top level fintech, Aleksei spearheaded digital transformation projects, optimizing conversion rates, feature time-to-market, and client acquisition through strategic product management and agile practices. His initiatives led to a threefold increase in visitor-to-lead conversions and significantly reduced product deployment cycles.
Aleksei also brings deep experience in digital marketing, customer experience optimization, and business scaling, with a proven track record of executing large-scale projects and enhancing business processes. His forward-thinking approach and commitment to innovation position him as a critical force in advancing Music Tech Hub Portugal’s influence in the global music tech ecosystem.

Pasha: Chief Operating Officer & CRM Manager
Pavel is an experienced COO and CRM Manager with over a decade of expertise in product strategy, growth hacking, and customer relationship management. At Music Tech Hub Portugal, Pavel oversees daily operations, optimizes business processes, and drives scalable growth through innovative CRM strategies and customer-focused solutions.
His core competencies include customer development, category management, and brand strategy, with a proven track record of delivering impactful projects for global brands like Coca-Cola, PepsiCo, and SIMPLE. Pavel’s expertise in consumer insights and market research allows him to identify growth opportunities and craft products that resonate with market demand.
As a CRM Manager, Pavel designs and implements data-driven CRM systems that enhance customer engagement, streamline communication, and boost retention rates. His proficiency in go-to-market strategy, lean product development, and business scaling enables Music Tech Hub Portugal to expand its reach while maintaining strong customer relationships.
Pavel’s strategic vision and operational excellence position him as a critical leader at Music Tech Hub Portugal, where he drives both product innovation and seamless customer experiences in the global music tech industry.

Lilia: Partner Development Manager
Lilia is a results-driven leader with over 15 years of experience in business operations, strategic growth, and digital transformation. As Partner Development Manager at Music Tech Hub Portugal, she focuses on building strong partnerships and scaling innovative projects in the music and creative industries.
Her core skills include P&L Management, business scaling, and operational optimization, ensuring maximum efficiency and sustainable growth. Lilia is an expert in digital transformation, implementing CRM, ERP, and cloud-based solutions that drive productivity and streamline processes. Her strategic mindset is complemented by hands-on experience in process automation, cost optimization, and team leadership, enabling cross-functional collaboration and effective decision-making.
Lilia excels in partner development and market expansion, with a strong ability to create impactful go-to-market strategies and execute high-level business plans. Her expertise in data-driven decision-making and performance metrics ensures that projects not only launch successfully but scale efficiently.
Her passion for technology and innovation drives her commitment to transforming the music tech landscape, making her an essential part of Music Tech Hub Portugal’s growth and success.

Misha: Chief Executive Oficer
Misha is a visionary Growth Hacker and Product Strategist with expertise in Lean Startup, Scrum, and Customer Development. As Partner Development Manager at Music Tech Hub Portugal, Misha drives growth initiatives, innovative product strategies, and market expansion for tech-driven solutions in the music and creative industries.
Misha is the creator of a powerful Growth Hacking framework that has transformed how companies approach scaling and product innovation. His deep understanding of product roadmapping, AARRR metrics, and unit economics allows him to design data-driven strategies that optimize user acquisition and maximize business growth.
His core skills include agile project management, content strategy, and digital marketing, making him a key player in executing high-impact projects. Misha’s passion for disruptive innovation and his hands-on approach to product development make him an essential force at Music Tech Hub Portugal, where he accelerates growth and crafts breakthrough solutions in the music tech space.

Daria: Program Manager Officer
Daria is an innovative Program Manager Officer with a strong background in biotechnology and project management. At Music Tech Hub Portugal, she focuses on optimizing project execution and driving process efficiency for creative tech initiatives.
Her expertise includes project roadmapping, Agile methodologies, and OKR/KPI systems, ensuring projects are delivered on time, within budget, and aligned with strategic goals. Daria excels in cross-functional team leadership, international project coordination, and ERP-based process optimization, contributing to streamlined operations and faster time-to-market.
Daria is also experienced in fundraising and international cooperation, having secured $15M+ in funding for large-scale projects in the biotech sector. Her analytical mindset and ability to align global partnerships make her a vital asset for scaling innovative projects at Music Tech Hub Portugal.

Our Cases:

We’ve collaborated with global leaders, including Microsoft, Unilever, Coca-Cola, PepsiCo, HZPC, Haleon and John Deere, delivering impactful results that drive innovation and measurable growth.

Formats We Offer:

Values:

Our mission is to empower teams and organizations to unlock their full potential by integrating:

  • Innovation through AI: Leveraging artificial intelligence to enhance decision-making, optimize workflows, and discover new market opportunities.
  • Data-Driven Insights: Using metrics and analytics to inform strategies and ensure alignment with customer needs.
  • Agility & Adaptability: Embedding flexible processes to stay ahead in competitive markets.

By combining these core principles with our deep expertise, we aim to foster a culture of continuous improvement, innovation, and success for every client we work with.